Below is a collection of several animated social media ads I created for First Republic Bank's various products and services. The tools I used included Photoshop to edit imagery, Illustrator to lay out the composition, and After Effects to animate it all. One of the main design challenges I helped manage was providing the viewer with pertinent information and appealing visuals within a brief timeframe. Being concise is key in the digital realm where milliseconds count to make an impression.
The above content is owned by First Republic Bank. All rights reserved.