GAERF 2017 Student Design Competition
The Graphic Arts Education and Research Foundation (GAERF) student design competition challenges students to design and print a full-page magazine ad, featuring a product of their choice and linked to digital media, to demonstrate the essential role that print plays in today's multi-channel media mix.
With the exception of the the social media site logos, I created every component of the poster using Adobe Illustrator. Rather than use stock images as reference, I simply took a picture of my hand and traced it using the pen tool. The featured product is a concept of what a transparent phone would look like. I had fun designing the QR code and the logo to the left of it. I wanted to make the QR code distinctive from ordinary ones so I rounded the corners of it and incorporated a few colors. The logo was created using Illustrator's 3D Revolve tool.